Forgot to mention that, when we were in Bloomington last month, the house where we stayed had a couple of twelves of LaCroix waiting for us (coconut and orange). Now, the Bride and I have been on this for years, mostly thanks to Rob and Cheryl always having some in that little dorm fridge. It's sort of all we drink, except coffee. This despite my dad's enjoinders in 2010 at the Bride's birthday bash that it "tastes like shit."
Anyway, our host (well, we were staying in a someone's house who was out of town, so the guy who let us in the house) said "Yeah, that stuff's really hip."
Also, a look at their web site says that the company itself calls the stuff "la-croy." MIND BLOWN.
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