BRAKES FOREVER!
Which was, I thought, a very nice way for the business to convey just how excited they were about their article and the implementation thereof..."We love brakes! They help you stop, they keep you from hitting kids on skateboards...running into walls...they're FANTASTIC!"
After a day or so of thinking exclusively on this, I realized it was probably just a lifetime brake service deal being offered, as in "buy a complete brake service now and it's guaranteed for life of your car." Indeed, it wasn't actually a burst of overexuberance at the concept of brakes and braking at all.
OH, WELL!
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